Quick Tips for Successful Package Design

Of the thousands of new products introduced by consumer packaged goods companies every year, most fail. Focusing primarily on pricing, marketing communication, strategy, and promotional activities, little or no attention is given to the role that packaging plays in a product’s success or failure.

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More Time for Fun with “Frustration Free” Packaging

Amazon revolutionized the on-line shopping experience and it looks like they might just do the same for sustainable packaging. The company calls it “Frustration Free Packaging” and the name says it all…but so does this short video on the company’s website. By dramatically reducing the packaging of the product, Amazon reduces waste, lowers shipping costs […]

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